With electronics considered to be the most disposable, replaceable and fastest to become obsolete, consumers regularly purchase "upgrades" or new models of their existing electronic devices. In the computer industry, new "faster" processors are released every 18 months, therefore influencing the consumers purchase patterns relevant to these new releases. We buy a new one, through the old one out, the cycle continues. There needs to be a change. Emphasis needs to be put on the longevity of a product rather than the quick buck it can make.
"Our concept of eco-effectiveness means working on the right things...on the right products and services and systems...instead of making the wrong things less bad."
Another important issue to consider is should we believe what these big corporations are telling us about the cleanliness or friendliness of their products. Are consumers aware of what they are purchasing? If consumers have a better understanding and potentially a better education in what they buy, maybe they would choose something else, or not buy the product at all. Are these big brands lying to us or simply marketing in a clever way?
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